Web presence:
Not bad. The charity’s official website uses a Web 2.0 created website with animated buttons and also animated picture screens. They also have an animated announcement window. It is an effective website that gets straight to the point, using colours just like their logo. It is also updated regularly with up-to-date announcements about upcoming events. Also, Club Rainbow has their own Facebook page, which also is kept up to date.
What seems to be lacking and also what could be improved is that first of all, there is no link from their official website to link to their Facebook page, which can only be found via a Google search. Since Facebook is one of the most popular social networking websites right now, its vital that they include the link so that visitors can keep track of any important announcements on Facebook, which is a much easier choice rather than going to their official page.
Also what Club Rainbow can do is also use other social networking sites like Twitter to keep people up-to-date. Also if they have video to share with, YouTube can be used.
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